:: Natural cleaning line’s latest launch is biodegradable cloths

By admin | March 31, 2009

Submitted by The Organic Beauty Expert

Green_wipesby Melissa Meisel, Associate Editor, Happi

What’s green, clean and wiping up the next mess near you? Clorox’s newest addition to its eco-friendly cleaning collection, Green Works Natural Biodegradable Cleaning Wipes.

Debuting one year after the launch of the original Green Works spray, the product is crafted of 100% cellulose fibers and derived from renewable farm grown trees. Formulated using biodegradable ingredients, the wipes are 99% natural and feature the grassroots environmentalist organization Sierra Club logo on the package, a fundraising effort for the Clorox company. The product also has been recognized by the U.S. Environmental Protection Agency (EPA) for using environmentally preferable chemistry, and carries the “Design for Environment” certification as well.

According to Clorox, since it launched the Green Works brand, the natural cleaning category has grown more than 100%, delivering on the company’s goal to make natural cleaning more accessible and affordable to everyday consumers without compromising cleaning performance. Green Works is now the top natural cleaning brand in the U.S., with a 42% share of the market to date.

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One Response to “:: Natural cleaning line’s latest launch is biodegradable cloths”

  1. silkenpaw Says:
    April 1st, 2009 at 12:48 pm

    Gimme a break! If you really want to be “green”, how about buying a nice, big bottle of bleach and using cloth rags with it? Seems to me that avoids the production of the small plastic container and the cloths specifically made to go into it.

    This kind of pseudo-green product serves only to make the lazy among us feel good. I guess the Sierra Club couldn’t resist the money; they should be ashamed of themselves. The Sierra Club as well as the EPA they should be encouraging re-use instead of manufacture of products made to be disposable.