Aveda Is Lighting The Way :: To Clean, Safe Water.
Submitted by Organic Beauty View Blog
You probably know that April is Earth Month, a time to celebrate this earth and galvanize into action those resolutions you’ve been thinking about for a while that will literally help ensure the future of our planet. Teens Turning Green summed it up well with a recent campaign titled ‘Do One Thing’ or… D.OT.. If you’re Aveda, doing that one thing at this time of year translates into yearly launches of an Earth Day candle called ‘Light The Way‘ that to date has raised more than $14 million for grassroots organizations that protect biodiversity and address environmental issues around the world. The last three years have concentrated on the issue of water – raising funds and awareness for equal rights and access. Right now almost one billion people don’t have access to clean, safe drinking water and of the 42,000 deaths that occur every week from unsafe water and a lack of basic sanitation, 90% are children under 5 years old. Shocking right? So do your part by either buying an Aveda Earth Day Candle ($12 & all proceeds go to charity) or visit Charity:Water to help – $20 can give safe water to a person in Africa for twenty years. What’s the most worthwhile $20 you’ve ever spent? Worth thinking about……….. Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.
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