The Puffery Plan: How Cosmetic Advertising Tricks Your Brain
Submitted by Beauty Brains Blog
We often use the phrase “puffery” to describe some of the claims made by cosmetic companies. To help understand what we mean by that term, we’ve found an excellent reference from the Journal of Consumer Research. (Via ScienceDaily)
Puffery claims explained
Authors Alison Jing Xu and Robert S. Wyer, Jr. from the University of Illinois at Urbana-Champaign [...]
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