review by Gina Rafkind

This product line has a very natural look. As soon as I received it and saw the company name, I immediately went to the website to check something out. And what I had suspected was true – this line I was about to review was founded by Horst Rechelbacher, who was the original founder of Aveda back in the late 70’s.

I have been a fan of Horst Rechelbacher practically my whole cosmetology career because I feel he is a pioneer in the beauty field. I knew if someone would be able to come up with an all-natural, non-toxic hair care line, it would be him. So my expectations as I dove in to try his products were set quite high.

All of the IN products are not tested on animals, contain organic ingredients (which are USDA certified organic), and are also manufactured with 100% certified renewable energy. The scents are all made from pure essential oils.