So, if you haven’t noticed, this week I’m a little emotionally on edge. I’m sure it’s TMI but I’m waiting to get confirmation on my thoughts that I’m pregnant. If I’m not, then this is an uber serious case of PMS!

But I digress…

So here’s a classic example of “natural” pitches that irritate. Though I will say that at least they posted their ingredients so I didn’t have to bother to reply to the email.

But here’s the pitch that almost sold me::

“boscia, the well-known, preservative-free and botanical-based skincare collection entered the cosmetic arena for the FIRST time on October 23rd at Sephora on 5th Avenue with the launch of their new Sheer Tinted Moisturizer SPF 15 - a lightweight, oil-free, natural formulation that delivers a flawless finish and healthy-looking coverage to the face.”

So you’re thinking it’s going to be a natural product, right? Or at least that the product will offer more nature than not, right? You and me both, sister. So I take a look at this product and after water, I’m hard-pressed to find these botanics of which they speak. To be fair, I should accurately say, they’re there, but so far down on the ingredient listing that it falls into my “natural crap” category.

Come on, now, companies. I’m possibly the most flexible of green bloggers, but this ain’t working. It’s not natural if the majority of ingredients aren’t natural.

I’m just saying…