Fall 2009 :: Spirit Beauty Lounge to launch 1st ever carbon-neutral luxury organic beauty catalog & a whole lot more
Submitted by The Organic Beauty Expert
from release
This fall, Spirit Beauty Lounge will launch the first ever 100% carbon-neutral luxury organic beauty catalog. Printed on 100% recycled stock with vegetable inks, the catalog will feature hundreds of the best luxury organic beauty and lifestyle brands available for purchase online or by phone.
Spirit Beauty Lounge also introduces instructional makeup vlogs with green celebrity and fashion makeup artists Jessica Blades and Karim Orange. Blades, who was named one of Glamour Magazine’s “Eco-Heroes,” and Emmy-nominated Orange will be giving eco makeup tips like how to apply bronzer or how to create a smoky eye – all using organic makeup.
At Spirit Beauty Lounge, the product selection process involves countless hours of research and testing based on their “3P” scoring system:
- Performance: a product should do what it promises and do it well, period.
- Potency/purity: Spirit Beauty Lounge demands the highest possible percentage of organic or biodynamic, active ingredients.
- Presentation: packaging must be beautiful as well as biodegradable or recyclable.
Spiritbeautylounge.com rivals the big box beauty stores by offering services like a live personal shopper and live chat customer service, free shipping offers, and free samples with every order. Spirit Beauty Lounge’s shipping and office facilities are powered by 100% Green-e certified renewable wind and hydro energy, and the Web site is hosted with 100% solar energy.
The company ships and gift wraps using only biodegradable or recycled materials, and offers carbon offsetting for the shipping footprint of every purchase at checkout. Spirit Beauty Lounge also makes efforts to reduce its own carbon footprint. As a member of 1% for the Planet, the company donates 1% of sales to a network of 1,458 environmental organizations worldwide, and its annual donation to Carbonfund.org supports carbon-reducing projects like renewable energy, energy efficiency, and reforestation projects.
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