Can Shopping For Cosmetics Prevent Mental Illness?

By admin | May 30, 2009

Submitted by Beauty Brains Blog

Mid Brain muses:crazy-money

As if recession-induced stress acne wasn’t enough to worry about, here’s an article from Science Daily that describes how women are MORE likely to shop themselves happy during rough economic times. Some psychologists predict that the current global recession could increase women’s risk of mental illness if they don’t spend more money.

Spend yourself sane

This isn’t a joke according to Professor Karen Pine from the University of Hertfordshire and author of Sheconomics (ya gotta love that book title). Pine’s research shows that 79% of women cheer themselves up by going on spending sprees. She concludes that some women use shopping as an emotion regulator, a way of “anesthetizing themselves to negative feelings or dissatisfaction with life.”

This quote from Professor Pine pretty much sums it up: “If shopping is an emotional habit for women they may feel the need to keep spending despite the economic downturn…Or, perhaps worse still, if they can’t spend we might see an increase in mental health problems such as anxiety and depression.”

So there you have it ladies - you can go broke or go crazy. Nice choice, huh?

What do YOU think? Are you still using shopping as a pick-me-up even though the economy is a mess? Leave a comment for all the other poor, insane members of the Beauty Brains community.

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