It’s inspiring each time a beauty brand backs the organic movement with a promise to deliver products that are both beautifying and healthy. This week Korres announced plans to turn its entire line organic by 2010- a huge and exciting step! It’s a fitting approach for Korres, a brand that got its start in a Greek homeopathic pharmacy. To kick off the organic initiative, a new Ecocert-approved Korres line, Materia Herba, will debut next week on sephora.com. The line offers a range of organic skincare- from a witch hazel-based foaming cleanser to a dark-circle-fighting eye cream with micro-algae to soothe puffiness. This pretty much seals the deal that, with their lovely products and organic ingredients, I’ll be a loyal customer well into the future. Whether you check out the Materia Herba line now or wait for future organic offerings from Korres, you should feel great that your voices are being heard! Writer :: Jolene Hart