Rodarte started making an eco-splash about 4yrs ago, having  partnered with Aveda in various ways for their shows. Known for their groundbreaking, artisan & artistic approach to their work, the girls have become more and more environmentally savvy over the years. “They are unique,” said Kirsten Dunst of Kate and Laura Mulleavy, front-row at their show today. “They didn’t just study fashion. You can see that. It’s very emotional clothing.” Inspired by Aveda’s committment to the environment, this year, besides using all recycled & recyclable materials for their sets, they enlisted the help of celebrity & uber famous hairstylist, Odile Gilbert, notable for creating looks for all the top supermodels, all the top magazines and all the top designers over the last 15yrs. His latest tour de force has him leading a team of Aveda stylists for the Winter/Fall Rodarte show that hit the runways this week. Using a slew of Aveda products, including Smooth Infusion Glossing Straightener (launching July 2009) and Air Control Hair Spray (to minimize flyaways & add shine), the girls had a “modern, architectural look with slicked back hair and a deep side part. A ponytail was then laced up and wrapped to create a modern version of a chignon.” To get the look: (more…)