Pantene goes natural with Nature Fusion
Submitted by The Organic Beauty Expert
Great story from Brandweek reports that Pantene has launched a new hair care collection called Nature Fusion, and a campaign that touts the collection’s naturally derived nourishing properties.
Nature Fusion, which hits shelves this month, taps into the natural trend while leveraging the brand’s scientific claims. Ads breaking this week highlight the brand’s promise of delivering “softer, shinier and stronger hair.”
From the news article, “Nature Fusion comes in two varieties: Moisture Balance shampoos and conditioners that are made with ingredients such as cassia, ginger and aloe vera extracts; and Smooth Vitality, which includes bamboo and grapeseed extracts. Both retail for $3.99. A leave-in Fusion Smoothing Crème is also part of the collection and sells for $5.99.”
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