Mid Brain muses:

Here’s a news story that will have the executives at cosmetic companies dancing in the streets: women would rather eat cheaper food than spend less on beauty care products!

Cosmeticsdesign.com reports on a recent poll that shows even in the midst of this recession, women don’t want to cut back on spending for cosmetics. Instead, they’d rather save money by buying less expensive food items. The poll, sponsored by feelingunique.com, was conducted among 1,000 UK women. 

Fashion over food

According to the article, almost 30% of the respondents said they’d rather eat less than buy fewer ‘essential’ beauty products. Their definition of “essential” included everyday items like toothpaste, soap and shampoo as well as more indulgent products like make-up and body treatments. While this study was done in the UK, a similar study in the US in September 2008 yielded similar results. 

While 67 per cent would switch to less expensive brands for eggs and milk, only 30 per cent said they would be willing to turn to cheaper cosmetics.

The Beauty Brains bottom line

This sounds a bit ridiculous to me. What do you think about this study? Which beauty products would you skimp on to save money? Which do you think are “essential?” Leave a comment for the rest of the Beauty Brains community.