Can Avon Anew Clincal Reduce or Eliminate Your Spider Veins
Submitted by Beauty Brains Blog
D asks…I’ve heard that Avon is claiming that this product will reduce or eliminate spider veins–sounds too good to be true–do you have any information on it?
Left Brain looks into it:
Avon Anew Clinical Spider Vein Therapy
advertising. Somehow you got the impression that Avon claimed to “reduce or eliminate spider veins”, but upon further investigation, that’s not exactly what they said. To figure out whether this product really works you need to look at their claims, ingredients and science.
Avon Anew Clinical Claims
From the Avon website, Anew Clinical makes these 6 claims.
- After 7 days the color of spider veins starts to fade.
- After 14 days, spider veins are less pronounced.
- Over time, women showed up to a 50% reduction in the appearance of spider veins.
- Formulated to help prevent future spider veins with UVA/UVB SPF 15 protection.
- Results not comparable to professional procedures.
Although no information is given about how they support their claims, they most likely did a consumer test. They gave the product to consumers with spider veins, told them to use it on their spider veins, and had them fill out rating questionnaires at different points during the treatment. They based their claims on the answers given.
This is a common testing method in the cosmetic industry. Unfortunately, it’s biased to give the cosmetic 
marketing companies the claims they want. Most study participants will naturally rate any product effective. They want to solve the problem and will take any change, no matter how small, as an improvement in their condition. As long as the product isn’t tested against a placebo control, it’s simple to get high ratings.
The 4th claim is supported by including approved UV blockers in the formula. Sun damage is a known cause of some spider veins.
The key claim is the 5th one. In it, they admit that the product will not perform anywhere near as good as proven procedures like laser, electrodesication, and intense pulsed light.
Avon Anew Ingredients
Here is the list of ingredients for Avon Anew Clinical Spider Vein Therapy SPF 15
Active Ingredients:
OCTINOXATE 7.5%
OXYBENZONE 3.5%
AVOBENZONE 2.0%Other Ingredients:
WATER/EAU, GLYCERIN, CYCLOPENTASILOXANE, BEHENYL ALCOHOL, PEG-100 STEARATE, C12-15 ALKYL BENZOATE, MAGNESIUM SILICATE, MANGOSTIN, ALTEROMONAS FERMENT EXTRACT, DIMETHICONE, HESPERITIN, GLYCINE MAX (SOYBEAN) SYMBIOSOME EXTRACT, FOENICULUM VULGARE (FENNEL) SEED EXTRACT, PUNICA GRANATUM EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, BISABOLOL, ORYZANOL, SUPEROXIDE DISMUTASE, SACCHAROMYCES LYSATE EXTRACT, TRIMETHYLSILOXYSILICATE, TETRAHYDRODEMETHOXYDIFERULOYLMETHANE, TETRAHYDROBISDEMETHOXYDIFERULOYLMETHANE, LACTOFERRIN, PHOSPHOLIPIDS, SACCHAROMYCES FERMENT FILTRATE, TETRAHYDRODIFERULOYLMETHANE, POLYACRYLAMIDE, LAURETH-4, C13-14 ISOPARAFFIN, LAURETH-7, CARBOMER, OZOKERITE, GLYCERYL STEARATE, CAPRYLYL GLYCOL, DISODIUM EDTA, PARFUM/FRAGRANCE, PHENOXYETHANOL, PHOSPHORIC ACID, SODIUM HYDROXIDE, MICA
What you find is this is a standard sunscreen formula with some non-functional natural extracts put in for good measure. There are no ingredients in here that have been proven to have any effect on reducing or eliminating spider veins. The Active Ingredients are approved sunscreens and the other ingredients make up a good, but standard moisturizing emulsion.
Spider Vein Science
Finally, to answer the question “could this product work?” I searched PubMed for any studies on topical treatments of varicose veins. Not surprisingly, there was nothing. Even the American Academy of Dermatology doesn’t mention any topical treatments that work. So, there is no scientific evidence that topical treatments can fade or eliminate spider veins. Things that do work include lasers, electrodesication, and intense pulsed light treatments.
Beauty Brains bottom line:
Avon Anew is a nicely formulated product, but it will not help your spider veins any better than a standard sunscreen. If you are really concerned about getting rid of them, save your money, go to a dermatologist and get them removed with proven procedures.
What treatments/products have you tried to get rid of spider veins? Leave a comment below and let the rest of the Beauty Brains community know.
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