Bollywood’s Tom Cruise Promotes Skin Lightening
Submitted by Beauty Brains Blog
This story about Bollywood star Shahrukh Khan’s endorsement of a skin lightening product demonstrates 
just how controversial a cosmetic product can be. Khan, who’s been described as the Tom Cruise of Bollywood, is being criticized for reinforcing prejudices and stereotypes. The product he’s pitching is called Fair and Handsome and it’s supposed to make users lighter-skinned and confident. You can see the video here.
Their website lists the 4 key ingredients as Peptide, Licorice, Vetiver and Aloe Vera. These aren’t likely to give any skin lightening effect. It is more likely they are using technology similar to Meladerm since hydroquinone is banned in some EU countries. They don’t have the same labeling requirements as the US so the actual active ingredients couldn’t be found.
Cosmetic Irony
It’s always seemed ironic that we all seem to want what we don’t have. People who are dark skinned want lighter skin. People who are pale want tanned skin. Women with straight hair get perms, those with curly hair get it relaxed. For cosmetic companies, this is good. There will always be a need for products to fix some perceived problem. Unfortunately, I’m just not sure if reinforcing stereotypes and making people feel bad about their natural beauty is good for humanity.
-MidBrain
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September 26th, 2008 at 7:06 am
Breakthrough Skin Lightening
Skin discoloration, uneven skin tone, and hyperpigmentation is caused by a number of factors: sun damage, hormonal changes, photo aging, and other environmental factors. Everyone has experience some form of hyperpigmentation or skin discoloration. Remember those dark spots left over from old pimples in your teenage years? Well, that’s hyperpigmentation. Even freckles and sun damage are considered hyperpigmentation. Essentially, any area of the skin that’s darker than your natural tone is the result of excessive pigment formation. Simply put, the color in our skin comes from a pigment called melanin. Melanin is formed inside our skin and is created to protect our body from the damaging UV rays of the sun. When too much melanin is formed in a localized area (resulting in a dark spot or patch), we refer to it as hyperpigmentation.
One of the more popular skin lightening products on the market is the DermaBright Skin Lightener by Rosa Skincare. This advanced formula helps treat hyperpigmentation and prevent new occurrences by providing skin lightening and skin brightening qualities which evens out your complexion. DermaBright’s effective skin lightener includes eight key ingredients which fades hyperpigmentation. At the same time, it hydrates your skin to reduce the appearance of skin discoloration and dullness on areas where hyperpigmentation occurs. You will experience improved radiance results within 7 days and gives maximum results in six weeks. From the numerous positive testimonials posted on the internet, it is clear that the Rosa Skincare did their homework when creating the DermaBright formula.