Is Prevage Perfect for Postponing Wrinkles?
Submitted by Beauty Brains Blog
Rebecca’s request: I’ve been introduced to Prevage by my beauty consultant as being a great product to prevent environmental damage to skin and even reversing some of the already existing. This product is a little pricey, so I’d like to know how true are the claims on their web page. Please advise.
The Right Brain proselytizes about Prevage:
Prevage is originally from a company called Allergan who markets the full-strength 1% active version (formally known as Prevage-MD). Elizabeth Arden’s version contains 0.5% (or half as much active ingredient). Arden has launched a line of idebenone-based products including an anti-aging face treatment for 1.7 fl. oz. for $150 as well as a similarly priced night cream and an eye treatment.
Prevage’s claim to fame is that its active ingredient is an antioxidant known as idebenone. Long time readers may remember that we blogged about this “miracle ingredient” before. But in case you missed our first post, here’s a quick recap.
What is Idebenone
Idebenone came out of research in the ’70 and ‘80s that showed a material known as Coenzyme Q10 (CoQ10) could improve heart failure, reduce free radical damage and slow down certain neurological conditions. CoQ10 is a vitamin-like material that not only helps control cellular energy production but is also a powerful antioxidant. The researchers modified the CoQ10 molecule to enhance its properties and one of modifications became idebenone. Today, several companies , including Elizabeth Arden and Priori Skin Care market idebenone-based products as next generation antioxidants.
Does Prevage work?
According to Arden’s website, they claim that idebenone is “ currently the most effective antioxidant for addressing the visible signs of aging, including fine lines, wrinkles, roughness and discoloration.” Interestingly, they qualify that claim with an “*” the reveals the comparison is to alpha lipoic acid, kinetin, vitamin C, vitamin E, and coenzyme Q10. There’s not mention of other powerful antioxidants like flavinoids and polyphenols found in natural materials like tea leaves and grape seeds. So it’s really hard to tell how idebenone stacks up against these competing technologies.
Furthermore, Arden boasts their clinical tests “show a significant decrease in the appearance of fine lines and wrinkles and an improvement in the look of firmness, tone, texture, and radiance.” But frankly, those are not particularly impressive claims – many products that are much cheaper are said to perform similarly.
According to one of our favorite sources, Smartskincare.com, there have not been “head to head” studies to determine if idebenone is better than CoQ10 for fighting wrinkles. They also say that if you are using proven anti-wrinkle agents (like retinoids) with good results, you may want to hold off on idebenone until more studies are conducted. They sum it up nicely by saying: “trying idebenone is a question of willingness to spend time and money on a treatment that could work in theory but is not yet backed by hard evidence.”
The Beauty Brains bottom line
Prevage appears to be another high-priced skin care line that promises youth-in-a-bottle without much proof.
Reference: Smart Skin Care
Have you used a new product recently with great results or is there something where you didn't experience great results? We want to know about it. Register on Beauty Secrets Blog now and get published within minutes. Before posting, it is recommended that you review our posting guidelines.
