Beauty Brand Brain Control
Submitted by Beauty Brains Blog
Sarah Bellum says:
Lefty and Righty have blogged before about the uber-power of advertising. So I thought you might get a kick out of reading about this cool study that shows how brand logos can affect how we act.
I read this at ScienceDaily.com: “Researchers found that even the briefest exposure to well-known brands can cause people to behave in ways that mirror those brands’ traits.” (They tested the effect of the Apple computer logo on people’s creativity.) “These experiments demonstrate that most any brand that has strong associations with particular traits could have the capacity to influence how we act.”
Wow! This made me curious about the we’re all affected by beauty brand logos. Are they really haunting our subconscious, turning us all into zombie shoppers? There’s only one way to tell: let’s test how well these logos are seared into our beauty brains by seeing how many of these famous cosmetics logos you can identify even after I’ve taken out some key parts. Good luck girls! I’ll post the answers tomorrow.
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